Structure
Observation (1 Sentence)
This is where you will begin. What personal observation have YOU made that is the genesis for this semester.
Examples:
- Cartoons on television do not have enough strong female characters.
- High schoolers often learn history as an inaccurate and boring narrative that does not relate to current events or require critical thinking.
- Emotional abuse effecting women often goes unnoticed because of the lack of physical evidence.
Argument / Proposition (1 Sentence)
What is your point? If you select something that is obvious and universally-known, you are not making any kind of point worth an entire semester’s worth of work. In other words, it is not an argument if no one would argue the point. If it is an over-generalized given, you have no where interesting to go. Your argument should be successfully addressed in your final form.
Examples:
- More female characters are needed on TV to represent a balanced society and promote gender equality
- Historical stories presented in a relatable tone of voice will bring the past to the present, thus encouraging critical thinking of the materials provided.
- Women may escape detrimental relationships sooner rather than later if they understand that what they are experiencing is abuse.
What Research Backs Up Your Argument? (Bulleted List)
Provide your top 3 research findings that support or illustrate your argument (this assumes you actually have more than 3). These should be cited and written in your words. Any direct quoting must be in quotation marks. No more than 3 sentences per bullet item. [In addition to the above, reference Chapters 5 + 6 in The Craft of Research]
Audience (Single Phrase)
For whom are you designing?
Examples:
- School age children ages 6-12
- 11th grade US history students
- College women 18-26
Audience Value (1 Sentence)
Of what value will this be for the audience? (not for you!)
Examples:
- Promotes healthy female role models and reinforces gender equality
- Encouragement to think critically and question what you are learning
- College-age women experience a greater sense of independence that offers a more focused sense of self. This self-awareness may lead them to take the first steps in identifying their situation and seeking help.
What is your Intention with the Outcome? (2 words, starting with ‘To…” )
Use a single word to describe the way you perceive the current purpose of your execution (inform, entertain, delight, educate, etc ...)
Examples:
- To entertain
- To educate
- To educate
Keywords Relative to this Project (list)
You need to be certain that you understand the terms you are working with in the context of your project.
Begin by listing up to 5 keywords.
Examples:
- Sexism, Gender Equality, Female Character
- Truth, Critical thinking, Primary source, History, Memory
- Narcissist, Emotional Abuse
What this Project is Not (1-3 sentences, starting with “This project is not …”)
State up front what you will not be doing in this project. This is important for you to develop as it will help you to set the intentions for the project.
Examples:
- This project is not a statement on how women are better than men, not in any way degrading to men in the way men have degraded women in the past, nor is it an ‘in your face’ treatment of how society should treat sexism.
- This project is not a serious lesson plan for teachers.
- This project is not an extensive exploration of the abuser’s mentality, satire or subversion of the issues, a comprehensive psychological breakdown of abuse (while it does ask ‘why’, it mostly asks ‘what’).
Anticipated Form (1-2 sentences)
At this stage what are you anticipating as the formal outcome.
Examples:
- Pitch book of animated character that could be presented to TV networks in the form of a graphic novel
- Zine that would present history in an entertaining and engaging way
- Booklet to be handed out to patients by the doctors / awareness poster
What Expert will you be Speaking With + Why + When (1 sentence)
Who are they, why are they relevant, when did/will you be speaking with them? It is imperative that you talk to an expert in the subject area you are intending to explore. While you will inevitably become a mini-expert, your goal here is to process the content through the design, not to write a formal dissertation on the subject. Find people who can help you understand the theories and needs of what you are trying to say.
Examples:
- Brenda Laurel, Advocate and Researcher on girls and video games
- Matt McWhirter high school history teacher at Bearden High School
- Dr. William K. Hahn at the Student Health Center, Psychologist
Precedents (no more than 3, very strong, examples)
Precedents do not necessarily have to be exactly what you are doing, they can be examples of outcomes or similar types of explorations. You should title, cite and include a sentence explaining its relation to your project.
Anticipated Deliverables (Bullet List)
Here you should state exactly what you will need to produce for this project in the general order you would need to address it. Please think about the entire design process and consider items such as:
- writing content / finding content / interviews / etc …
- site maps / wireframe / user experience map / etc …
- proof / lo-fi prototype / hi-fi prototype / etc …
- branding archetype / identity comps / style guide / etc …
And end with what you anticipate to be the final designed pieces (ex: logo, intro screen, style guide booklet).
Abstract (MAX 100 words)
This should be brief, but it will pack a lot of information and set-up your investigation in a very clear and concise manner. You are obviously not providing the results in this paragraph.
An abstract tells readers what they will find in the project. It should be shorter than the project description and do three specific things:
- state the observation
- announce argument
- state the launching point that anticipates the response
EXAMPLES
01:
Children absorb mass amounts of information about social norms through the television they watch. With leading female characters being outnumbered 3 to 1, and the majority of those characters being created by men, children may be mislead about how women fit into society. More female characters are needed on TV to represent a balanced society and promote gender equality.
03:
Emotional Abuse effecting women often goes unnoticed due to of the lack of physical evidence. Women may escape detrimental relationships sooner rather than later by understanding that what they are experiencing is abuse. This project intends to inspire the "aha-moment" in identifying an abusive relationship.
Project Description (MAX 300 words)
The project description at this point does not yet outline the end results. It allows you to expand on the context, problem and point outlined above. We will revise this periodically throughout the rest of the semester, eventually weaving into the final outcome. The final abstract and project description should give the reader a very clear understanding of the thesis project from problem to solution.
Each project description should contain the following:
- step 1: contextualize the background (observation)
- step 2: statement of the argument + consequence
- step 3: provide a response and intention
Step 1: Establish common ground.
The opening context is called common ground because it establishes a shared understanding between the reader and writer about the larger issue the writer will address. This is setting up and identifying your observation, providing more context for the setting and understanding of the observation.
Step 2: State your argument/problem + its consequence.
Once you establish common ground, disrupt it with a problem You can consider doing this in two ways. You can state it directly in relation to your context “ ... but there is no data showing the icons are self-explanatory” or you can imply it in an indirect question, “The real question is why these characters are always white and male.” Once this is stated, you then must provide some level of insight into the consequence of this argument. Imagine that someone says ‘so what’ to your argument, how would you justify it? Example, if the argument is, “The hole in the ozone layer is growing more and more each year” a consequence would be “A bigger hole exposes us to more dangerous ultra-violet light. (note from Everett: I realize this is the first time you have done this in narrative form, give it a shot and we will edit from there).
Step 3: State your response.
Once you follow up on your observation with your argument, you should resolve it by providing an idea as to where you see your project heading, implying that the end project will address your observation. You should fold in your intention, audience and the value of this outcome for the audience.
EXAMPLE:
03:
At some point in most people's lives, they will be negatively impacted by the hurtful words of others. Because language is one of the most powerful tools of communication, when used to belittle others the effects can be of shocking magnitude. Words often carry very specific meaning to individuals and have the potential to be a weapon forged specifically against their own perceptions. When words are systematically and continually used as a weapon against the psyche of another, what results is the psychological warfare of emotional abuse. Due to the transparent nature of emotional battering, the cycle of abuse is often unnecessarily prolonged.In cases of physical battering, some women reported that the emotional manipulation by their intimate partner was far more impactful than the physical damage. Both victims of emotional and physical abuse alike develop a highly distorted perception of reality due to the abusers' as well as their own inability to articulate their internalizations. Within the context of an relationship, emotional abuse may be especially damaging when a sense of intimacy heightens dependency. The relationship can therefore be highly traumatic and permanently destructive. Because emotional abuse is an attack on the mind, many women do not understand until much later that the mental "come apart" that is characteristic of victims is a symptom of pervasive abusive language. Were women in detrimental relationships able to understand that what they are experiencing is abuse, they might seek help sooner rather than later. This recognition is the step toward recovery that could ultimately allow them to escape the situation. T his project reveals abusive behavior in a way that exposes the lasting damage of psychological violence. College-age women, ages 18-26, may be more likely to take the first steps toward identifying their situation and seeking help due to a heightened sense of selfawareness. It is to this audience that I want to expose the transparent nature of abuse that they might seek professional assistance in recovery.